About Us
Our Story
At iLevelUP, we believe that every student deserves a chance to succeed—no matter where they come from.
We saw a gap: first-generation students face unique challenges in navigating college, scholarships, financial aid, and career planning. Many don’t have access to mentors, guidance counselors, or clear pathways to success.
That’s why we created iLevelUP—a fun, interactive, and AI-powered platform that transforms college and career readiness into an engaging, gamified journey.
With the help of our Trail Guides, students go on a quest to:
- Find their best-fit college
- Win scholarships and financial aid
- Discover careers that match their skills
- Master academic and life skills
We bridge the gap between potential and opportunity, ensuring that first-gen students have the tools, resources, and support they need to thrive.
Our Mission
To empower first-generation students by providing gamified, AI-driven guidance for college, careers, and scholarships—making higher education more accessible, engaging, and achievable.
Our Vision
A world where every student, regardless of background, has the confidence, knowledge, and resources to achieve their dreams.
Our Core Values
Equipping students with the knowledge and tools to succeed.
Transforming education through gamification and AI.
Breaking down barriers to college and career success.
Creating meaningful change in education and student success.
The iLevelUP Difference
Gamified Learning
Forget boring college prep. iLevelUP turns education into an interactive adventure where students earn XP, complete quests, and unlock achievements.
First-Gen Focused
We specialize in supporting first-generation students, providing the guidance many don’t have at home.
AI-Powered Personalization
Our smart algorithms match students to scholarships, careers, and schools based on their unique strengths and interests.
Built for Students, Trusted by Schools
We partner with TRIO, GEAR UP, school districts, and nonprofits to support students at every stage of their journey.
iLevelUP Leadership Team
The iLevelUP team is made up of educators, tech innovators, and first-gen graduates who know what it’s like to navigate the path to success.
Julie Wukelic, MBA
CEO & Visionary
David Bao
Chief Financial
Officer
Thomas Fehse
Chief Technology Officer
Shawn Davis
Chief Marketing Officer
Mark Guzman
AI/ML Product Manager
Trail Guides: In-Game Mentors
Trekker the Yak
Personal Guide
Canyon the Fox
Career Scout
Dolla the Raccoon
Treasure Hunt
Taiga the Hare
Alpine Activity
Crag the Goat
Peak Pursuit
Carver the Beaver
Ridge Readiness
Machu the Llama
Summit Success
Press & Media
Looking for stories on educational innovation, first-gen student success, or gamification in learning?iLevelUP is leading the way in transforming college and career readiness.
